Cited by travelweekly.co.uk, nine out of 10 surveyed by FairFX said they conducted their holiday research online, with eight out of 10 going on to make a booking over the internet.
The research threw up further surprises, as despite VisitBritain’s efforts to drive tourism into London, FairFX readings show that relaxing beach holidays are currently two and a half times more popular than city getaways.
Not all readings are likely to come as a surprise, though. Compiling results from over 360 participants, researchers claimed that the average holidaymaker prefers not to venture outside of Europe, but is still after a spot of good weather.
Combining these trends, Isle of Wight holidays might well be the perfect solution for tech-savvy holidaymakers on the hunt for sun, sea and sand.
Commenting on the results, FairFX CEO Ian Strafford-Taylor claimed that due to the amount of online companies able to offer low rates, travel agents will struggle to compete in the future.
“Budget airlines paved the way for the online revolution in the travel industry and it is clear now that consumers are going online to research all aspects of their holiday,” he told money.aol.com.
“Consumers are realising that online companies are able to offer better deals than some of the big travel players, as they have none of the costly overheads that come with a having a presence on the high street.”