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Holidaymakers off on their Isle of Wight breaks were surprised to find themselves witnessing a fashion show when they travelled by hovercraft this Tuesday (4th September).

Hovertravel staff changed out of their normal clothes to model local eco-fashion brand Rapanui’s new season collection ahead of London Fashion Week, which takes place from 14-18 September.

Staff chose t-shirts and tops to wear from the range, which is fully eco-friendly, during the on-board show.

Rob Drake-Knight, co-founder of Rapanui, told iwccp.co.uk: “We were really excited to be able to show our 2012 collection to the Hovertravel passengers, giving them a taste of the catwalk in their seats as they travelled the Solent.”

Loretta Lale, commercial and marketing manager of Hovertravel said that the company always aimed to support local businesses, especially when they made a ‘genuine contribution to sustainability’.

The news comes after it was revealed today (Thurs 6 September) that the Isle Of Wight is aiming to become the first sustainable region in the country.

Rapanui was set up by lifelong Island brothers Rob and Mart Drake-Knight five years ago. They now employ ten people at the store, which is located in their hometown of Sandown.