The Isle of Wight Festival boss, John Giddings, has become the latest ambassador for the island.
Mr Giddings, who revived the popular music festival in 2002, was the latest figure to be appointed as an island ambassador by tourism marketing body Visit Isle of Wight.
He will join other well-known island figures, such as Bestival curator Rob da Bank, eco-clothing brand Rapanui creator Rob Drake-Knight and Level 42 singer and bassist Mark King.
As an ambassador, Giddings will help promote Isle of Wight holidays both at home and abroad. Those behind Visit Isle of Wight are hoping to make the island a top European destination over the next five years.
Talking about his appointment, Mr Giddings told iwcp.co.uk: “I’m very excited to be named as an ambassador and I am looking forward to being part of the team who get to showcase to the world just how great the Island is.”
He added: “Since bringing back the festival, tourism has played a huge part in making our event what it is today and I’m proud to be able to continue hosting world class performances at such a unique and beautiful location.”
This year’s Isle of Wight festival will feature acts such as the Happy Mondays, Ellie Goulding and Example, according to isleofwightfestival.com. The festival will take place from June 13-16th at the Island’s Seaclose Park.