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A film company and a sustainable fashion brand from the Isle of Wight have teamed up to try and promote the area as a green fashion shoot venue, according to localuknews.co.uk.

Fashion firm Rapanui and the Eco Film Company, both based on the Island, have created a short promotional film and photographic stills only using natural light. They hope to show those in the industry that the area is perfect for green fashion shoots, with its many beaches and quaint Isle of Wight hotels.

Talking about the shoot, Chris Springhall from the Eco Film Company told iwcp.co.uk: “We wanted to make the Isle of Wight a legitimate location for UK shoots – there’s so much talent and so many natural assets.”

He continued: “The fact we produced such a stunning piece of film with just reflectors in November shows the potential for the Island as a world-class fashion shoot location.

Rob Drake-Knight from Rapanui also added that he wanted the film to have a big focus on sustainability – saying the film highlights areas such as the traceability of the brands clothes. He also claimed that there was no point in creating sustainable clothes if companies were only going to fly around the world to film shoots.